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1.
How to write a marketing plan: Creating success by John Westwood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK, Kogan Page, 2013
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.802 WES/H.

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2.
Essentials of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wilmington, Kaufman Press. 2022
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 BUC/E.

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