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1.
Customer care by Series: Management Shapers
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad Universities Press 2000
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.812 FRA/C.

2.
Customer care by Series: Management Shapers
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad Universities Press 2000
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.812 FRA/C;1.

3.
Marketing Management: The millennium Edition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning 2001
Availability: Not available: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Lost (1).

4.
Strategic marketing management: A means-end approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2002
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 PAR/S.

5.
Marketing whitebook 2003-2004: The essential marketer's handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Business World 2004
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 BUS/M.

6.
Marketing for hospitality and tourism by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Pearson Education 2002
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 KOT/M.

7.
Services marketing people,technology,strategy by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Asia Pearson Education 2006
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 LOV/S.

8.
State of the Indian farmer: A millennium study: Agricultural marketing. Vol 17 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Academic Foundation 2004
Availability: Items available for reference: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Not for loan (1)Call number: R 630 ACH/S.V17.

9.
Services marketing : Integrating customer focus across the firm by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2005
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 ZEI/S.

10.
New products and services development. Vol 1 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage 2011
Availability: Items available for reference: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Not for loan (1)Call number: R 658.575 GAT/N.V1.

11.
New products and services development. Vol 2 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage 2011
Availability: Items available for reference: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Not for loan (1)Call number: R 658.575 GAT/N.V2.

12.
New products and services development. Vol 3 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage 2011
Availability: Items available for reference: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Not for loan (1)Call number: R 658.575 GAT/N.V3.

13.
New products and services development. Vol 4 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage 2011
Availability: Items available for reference: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Not for loan (1)Call number: R 658.575 GAT/N.V4.

14.
E-Commerce:Strategy, technology and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 381.142 SCH/E.

15.
Virtual trade centre for agriculture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Dissertation note: MCA EXT
Availability: Items available for reference: IIITM-K: Not for loan (1).

16.
Web-GIS based application for agricultural marketing system by
Material type: Text Text; Format: print ; Literary form: Not fiction
Dissertation note: PGDIT 2008-2009 INT
Availability: Items available for reference: IIITM-K: Not for loan (1).

17.
Events management : An introduction Charles Bladen...[et.al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York , Routledge, 2012
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 394.2068 BLA/E.

18.
Marketing management by Philip Kotler et.al.. by
Edition: 14th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA, Pearson, 2013
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 KOT/M.

19.
How to write a marketing plan: Creating success by John Westwood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK, Kogan Page, 2013
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.802 WES/H.

20.
Cases in marketing management edited by Kenneth E Clow, Donald Baack by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Sage, 2012
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 CLO/C.

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