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Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising by Daniel Rowles. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain, Kogan Page Limited, 2017
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.9658 ROW/M.

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2.
Tap: Unlocking the mobile economy by Anindya Ghose. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, MIT Press, 2017
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 381.142 GHO/T.

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