000 00834cam a2200289 i 4500
001
003 OSt
005 20220107122801.0
008 130726s2014 nyu b 001 0 eng
010 _a
020 _a9781107461703
040 _a
_b
_cIIITMK
_e
_d
042 _a
050 0 0 _a
_b
082 0 0 _a658.872 IRE/C
_2
100 1 _aNg, Irene C. L.
_97103
245 1 0 _aCreating new markets in the digital economy:
_bValue and worth
_cIrene C.L. Ng.
260 _aDelhi,
_bCambridge University Press,
_c2014
300 _axx, 238 p.
_c
504 _aIncludes bibliographical references and index.
650 0 _aINFORMATION TECHNOLOGY
_x
_97104
650 0 _aDIGITAL ECONOMY
_97105
650 0 _aTECHNOLOGICAL INNOVATION
_x
_97106
650 0 _aMARKETING RESEARCH
_97107
942 _2ddc
_cBK
999 _c4743
_d4743