Customer Loyalty and Brand Management
Rubio, Natalia||Yagüe Guillén, MarÃa Jesús
Customer Loyalty and Brand Management
English[eng]
trust||online booking purchases||shopping time||engagement||local food||website quality||value chain||shopping frequency||bibliometric analysis||retail||PLS-SEM||structural equation modeling (SEM)||mapping study||attachment||consumer engagement||customer loyalty||e-commerce||brand love||shopping experience||brand||consumer||purchase intentions||transaction costs||website||brand equity||financial performance||behavioural e-loyalty||commitment||satisfaction||re-purchase intentions||earnings||unlisted firms||revisit intentions||B2C tourism online||customer
Customer Loyalty and Brand Management
English[eng]
trust||online booking purchases||shopping time||engagement||local food||website quality||value chain||shopping frequency||bibliometric analysis||retail||PLS-SEM||structural equation modeling (SEM)||mapping study||attachment||consumer engagement||customer loyalty||e-commerce||brand love||shopping experience||brand||consumer||purchase intentions||transaction costs||website||brand equity||financial performance||behavioural e-loyalty||commitment||satisfaction||re-purchase intentions||earnings||unlisted firms||revisit intentions||B2C tourism online||customer