Customer Loyalty and Brand Management (Record no. 26230)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00914nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220620s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rubio, Natalia||Yagüe Guillén, MarÃa Jesús |
| 245 #0 - TITLE STATEMENT | |
| Title | Customer Loyalty and Brand Management |
| 546 ## - LANGUAGE NOTE | |
| Language note | English[eng] |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | trust||online booking purchases||shopping time||engagement||local food||website quality||value chain||shopping frequency||bibliometric analysis||retail||PLS-SEM||structural equation modeling (SEM)||mapping study||attachment||consumer engagement||customer loyalty||e-commerce||brand love||shopping experience||brand||consumer||purchase intentions||transaction costs||website||brand equity||financial performance||behavioural e-loyalty||commitment||satisfaction||re-purchase intentions||earnings||unlisted firms||revisit intentions||B2C tourism online||customer |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://mdpi.com/books/pdfview/book/1561">https://mdpi.com/books/pdfview/book/1561</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre | Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre | 20/06/2022 | 20/06/2022 | 20/06/2022 | E-Books |