Services marketing people,technology,strategy
Material type:
TextPublication details: Pearson Education South Asia 2006Edition: 5Description: 594ISBN: - 8177584502
- 658.8 LOV/S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management | Marketing management | 658.8 LOV/S (Browse shelf(Opens below)) | Available | 1116 |
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| 658.8 KOT/M Marketing management | 658.8 KOT/M Marketing Management | 658.8 KOT/M Marketing management | 658.8 LOV/S Services marketing people,technology,strategy | 658.8 MAT/S Strategies for the future: Understanding international business | 658.8 PAR/S Strategic marketing management: A means-end approach | 658.8 SMI/R The roots and uses of marketing knowledge: A critical inquiry into the theory and practice of marketing |
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